For Bose’s digital campaign entitled “Music is My _______” we sourced stories of people who have a strong connection to music and wanted to share how it makes them feel, transforms their experiences, and pushes them to achieve more.

Bose wanted one of the films in the series to incorporate its first on-ear wireless Soundlink Bluetooth headphones. For this particular video, Bose chose the story of Cici Anderson, an LA-based artist who uses her Bose headphones to drown out the noise of the city and focus on the details that she finds most inspiring. Music is a fundamental part of her creative process, and her Bose headphones allowed her to channel her artistic spirit into creating her masterpieces.

In addition to story sourcing, we also supported Bose in producing a short video about Cici from start to finish that was featured on Bose’s Youtube channel.