Social Media

We were initially brought on to provide social media strategy and account management for The Craftsmanship Initiative; however, upon reviewing their assets, we determined they needed a more holistic approach which included a website audit and branding revamp.  

We then created a social media strategy that aligned with the updated assets of the organization. We overhauled their Instagram account and created successful Facebook advertising campaigns that brought in many new supporters. Another key factor of the strategy was implementing creative content that upheld the traditional values of craftsmanship while at the same time delivering a more cohesive, modern look and feel.